SEO has been an integral part of the digital marketing world for many years now, but that doesn’t mean that it has gotten any easier to master over time. In fact, the more you know about it, the more you realize how much more there is to learn, and the more specific nuances you’ll discover to focus on in your efforts. A prime example of this is international optimization – it might sound easy at first glance, but there are plenty of nuanced strategies to keep in mind if you want your site to rank well with global audiences.
What are the benefits of Search Engine Optimization abroad?
Reaching a global audience can be a game-changer for your business. Not only does it give you the opportunity to sell your products or services to a wider market, but it also allows you to tap into new customer segments. And, with the right international SEO strategy, you can make sure that your website is visible to searchers all around the world.
What are the challenges of international SEO?
- Research. You need to know which countries you want to target and what language they speak.
- Keyword selection. You need to identify which keywords are most relevant to your business in each country.
- Localization. This means making sure your website and content are tailored to the country you’re targeting.
- Link building. You need to build links from websites in your target country that are relevant to your business.
- Monitoring. You need to keep track of how people interact with your site, and make changes as needed.
- There are also legal implications when you go global with your site, so it’s important to have a lawyer on hand who can help guide you through this process.
What kinds of tools should you use when going international?
There are plenty of tools out there to help you with international SEO. Google Analytics is a great place to start. You can use the Demographics and Interests reports to learn more about your target audience. Another useful tool is the Keyword Planner, which can help you find the right keywords to target in your new market. You should also take advantage of Google’s Webmaster Tools, where you can see which pages on your site have been indexed by each country-specific search engine (and then make changes accordingly).
One final strategy is to test different versions of your website’s landing page depending on the location of the searcher. It’s best not to offer both English and another language – instead, provide one or two versions in that language only.
What kind of content will you need to produce when going global?
Once you’ve decided to expand your reach and start targeting new, international audiences, it’s important to consider what kind of content you’ll need to produce in order to appeal to them. After all, different countries have different cultures, customs, and norms – so your content needs to reflect that. What are some examples of things you should keep in mind when crafting a global website:
- language on the site (you can use multiple languages if needed),
- currency the site is based on (for example, which country the store is located in),
- time displayed on the site (the day/month/year format).
Wix is a great platform for those who are looking to build a website from scratch. You can choose from a variety of templates and designs, or you can create your own. It also offers a wide range of features that can help you optimize your site for search engines. Wix SEO is a good option to start acting globally.
What does it take to be successful at doing SEO for an international audience?
A global website must be able to rank in multiple countries and languages. This can be accomplished by optimizing the website for different regions, implementing hreflang tags, and using ccTLDs. Additionally, it is important to have a strong link building strategy, as links are one of the most important ranking factors for international SEO. Finally, regular monitoring and analytics are necessary to ensure that your website is performing well in all markets.
When will I know it’s time to start seeing results from my efforts?
It can take anywhere from 3-6 months to start seeing results from your optimization efforts. However, the work you do today will lay the foundation for long-term success. That’s why it’s important to focus on building a solid foundation with international keyword research, on-page optimization, and link building.
No matter what your business goals are, if you want to reach an international audience, you need to optimize your site for international SEO. One of the best ways to do this is by using geo-targeting settings on your website. Geotargeting allows you to focus on visitors in a specific country or region by changing the languages, currencies and other details specific to that region or country.